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Вісник

Certificate KB №4317 of 20.06.2000, ISSN 2310-8185,
ISSN 2310-8185

ARTICLES IN ENGLISH
IN THE JOURNAL

Contents № ІV (92), 2023

DOI: http://doi.org/10.34025/2310-8185-2023-4.92

INNOVATIONS IN MANAGEMENT NATIONAL ECONOMY

Verstiak Andrii
STRATEGY FOR RESTORING SUSTAINABLE ECOLOGICAL AND ECONOMIC DEVELOPMENT OF UKRAINIAN TERRITORIES ON AN INNOVATIVE BASIS
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.01

Vdovichena Olha, Vdovichen Danylo
SOCIAL ENTREPRENEURSHIP AS A TOPICAL AREA OF ECONOMIC DEVELOPMENT IN UKRAINE
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.02

MANAGEMENT, MARKETING

Koroliuk Yurii, Chychun Valentyna
CYBER SECURITY MANAGEMENT IN THE BUYER LOYALTY SYSTEM
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.03

Vardevanian Vardan
THE ADVERTISING MARKET IN UKRAINE: CRISIS AND POSTCRISIS PERIODS
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.04

Gorditsa Тetiana
ASPECTS OF ENTERPRISE DEVELOPMENT IN THE CONTEXT OF APPLYING THE ECО-MARKETING
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.05

REGIONAL MARKETING

Budnikevych Iryna, Havrysh Iryna
CRITERIA FOR EXPERT MEASUREMENT OF INVESTMENT AND INNOVATION ATTRACTIVENESS OF REGIONS IN CONTINUOUS TRANSFORMATION OF UKRAINE: MARKETING APPROACH
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.06

Kyfyak Vasyl, Kyfyak Oleksandr
REGIONAL MARKETING CYCLE AND TERRITORIAL MARKETING TOOLS
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.07

Romaniuk Nadiia
CONCEPT OF TRANSFORMATION OF THE REGIONAL EDUCATIONAL NETWORK OF THE CHERNIVTSI REGION ON THE BASIS OF INTERACTION MARKETING
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.08

ECONOMICS AND MANAGEMENT OF ENTERPRISES AND ORGANIZATIONS

Gut Liubov, Hnatyshyna Nataliia
INFORMATION PROVIDING OF ANALYSIS OF OPERATIONAL ACTIVITIES OF RESTAURANT BUSINESS ENTERPRISES
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.09

Manachynska Yulia, Andriychuk Valentyn
ACCOUNTING OF BUDGET ALLOCATIONS IN HEALTHCARE INSTITUTIONS: ORGANIZATIONAL, MANAGERIAL AND DIGITAL ASPECTS
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.10

Mustetsa Iryna, Milman Leonid, Semeniuk Vitalii
ORGANIZATION OF LABOR REMUNERATION UNDER MARTIAL LAW
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.11

Chaplinskyі Yurii, Svekla Denis
STRATEGIC MANAGEMENT OF PUBLIC ORGANIZATION ACTIVITIES: MAIN ELEMENTS AND MECHANISMS
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.12

FINANCES

Kaneva Tetiana, Halaburda Anna
FINANCIAL POLICY OF UKRAINE IN MODERN CONDITIONS
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.13

Tymots Myroslava, Ivashkiv Taras
ASSESSMENT OF THE CURRENT STATE OF THE STATE FINANCES IN UKRAINE
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.14

Maliarchuk Oleksii
METHODS OF FINANCIAL SUPPORT FOR INNOVATIVE RECONSTRUCTION OF THE COUNTRY'S ECONOMY
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.15

HOTEL-RESTAURANT & ТOURIST BUSINESS

Hyshchuk Roman
ASSESSMENT OF THE COMPETITIVE ADVANTAGES OF THE HOTELS OF THE MYGOVE TOURIST RESORT AS BASIC FACTORS IN THE BEHAVIOR OF CONSUMERS OF HOSPITALITY SERVICES
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.16

Krupenna Inga
MARKETING ACTIVITY OF NICHE TOUR OPERATORS IN THE CRISIS CONDITION OF THE TOURIST MARKET
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.17

Nezveschuk-Kogut Тetiana
FEATURES OF THE FORMATION OF THE SYSTEM OF STRATEGIC MANAGEMENT OF ENTERPRISES IN THE HOSPITALITY INDUSTRY IN MODERN CONDITIONS
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.18

Brykova Тetiana
USING GAME THEORY TO FORM A RECOMMENDATION MECHANISM FOR RESTAURANT SERVICES
DOI: http://doi.org/10.34025/2310-8185-2023-4.92.19

Contents № ІV (92), 2023

Ukrainian

EDITORIAL BOARD:

Vdovichen Anatolii
- Doctor of Economics, Professor, Director of ChITE SUTE, Editor-in-chief (Chernivtsi city)

Koroliuk Yurii
- Doctor of Public Administration, Professor of the ChITE SUTE, Deputy Editor-in-Chief (Chernivtsi city)

Vdovichena Olha
- PhD, Associate Professor of ChITE SUTE, Executive Secretary (Chernivtsi city)

EDITORIAL BOARD MEMBERS:

Shynkaruk Lidiya
– Doctor of Economics, Professor, NUBiP of Ukraine, Corresponding Member of the NAS of Ukraine

Zybareva Oksana
– Doctor of Economics, Professor, Yuriy Fedkovych Chernivtsi National University (Chernivtsi city)

Kovalchuk Svitlana
– Doctor of Economics, Professor of the Leonid Yuzkov Khmelnytskyi University of Management and Law, (Khmelnytskyi city)

Makarenko Yulia
– Doctor of Economics, Professor of the Department of Finance, Banking and Insurance of Oles Honchar Dnipro National University (Dnipro city)

Tkachenko Tetiana
– Doctor of Economics, Professor, Head of the Department, SUTE (Kyiv city)

Losheniuk Iryna
– Ph.D., Associate Professor, Deputy Director of the ChITE SUTE (Chernivtsi city)

Bagrii Konon
– Candidate of Economic Sciences, Associate Professor, Acting Head of the Department of ChITE SUTE (Chernivtsi city)

Chychun Valentyna
– Candidate of Economic Sciences, Associate Professor, Head of the Department of ChITE SUTE (Chernivtsi city)

Karpenko Vitalii
– Candidate of Economic Sciences, Associate Professor, Dean of Khmelnytskyi National University, (Khmelnytskyi city)

Manachynska Yuliya
– Candidate of Economic Sciences, Associate Professor, ChITE SUTE (Chernivtsi city)

Verstiak Oksana
– Candidate of Economic Sciences, Associate Professor, ChITE SUTE (Chernivtsi city)

CONSULTATIVE EDITORIAL BOARD:

Nastase Carmen
- Doctor Habilitation, Prof., dean of The Faculty of Economics and Public Administration,
University Stefan cel Mare (Suceava, Romania)

Stasiak Andrzej
- Doctor of Science, PhD, Institute of Urban Geography and Tourism Studies (Lodz, Poland)

Lincaru Cristina
– Ph.D., researcher at the National Research Institute for Labor and Social Protection (Bucharest, Romania)